Meet Our Team

Matthew Jacobs, CEO 
Health Beyond Hype
Charlie Bravo Delta CBD 

The power to heal and improve our health is within all of us. You just need the right information and foods to make lasting changes.  YOU are why Matt has  devoted his life to this industry.  He's driven to find better solutions that can provide true health care and not just symptom management.  

Matthew Jacobs has spent 20 years in the Supplements industry and brings to it a fresh approach, understanding and execution of what was once called the “vitamin” industry. This refreshing awareness brings with it practical concepts and logical products that create a pathway to ongoing better health outcomes and not merely another supplement you take forever.

Matt uncovered the fallacy that boosting intake of a vitamin or mineral because it reads low in a blood test does little to identify any underlying issues. Understanding why the body breaks down is key to knowing how to introduce the right whole food concentrates to recover and re-stabilize underlying problems.

To get there required an important “aha” moment. Your gut does not process and absorb 100% of any micro-nutrient you eat. It turns out not all vitamins and minerals are created equal nor is everyone’s gut prepared everyday to absorb what is introduced. Solving that puzzle and creating the formula for a new supplement component called “Ultimate Synergist”, creates an environment in your gut that optimizes the amount of of any micro-nutrient that is introduced. A huge advancement in the understanding why so many supplements don’t deliver the same results for everyone.

Mastering how the body processes and uses what is being introduced through foods, and what happens to those vitamins and minerals (micro-nutrients), is the cornerstone of Matt’s approach to all the whole food concentrates at Health Beyond Hype. In the same way a great winemaker can make great grapes into great wines, Matt has now connected the importance of the sourcing (identifying the very best bio-available ingredients) with the art of the formulas and the basics of biochemistry (the winemaker’s role) to create an extremely effective array of products that in only a few months, can make dramatic differences in your life.

Health Beyond Hype was born to bring these ideas together to address a holistic approach to the body with whole food concentrates that will actually get into your system to enhance or replenish micro-nutrients needed to get the results that you are seeking.


John E. Lewis, Ph.D
Department of Psychiatry and Behavioral Sciences
University of Miami Miller School of Medicine
Founder and CSO of Nurish.Me

His research work spans many years in the design and conduct of studies in nutrition, dietary supplements, exercise training, medical devices, and health promotion leading to his co-founding of Nurish.Me.  

Dr. Lewis has been the CEO of his own academic research and educational enterprise for nearly the last two decades prior to leaving the University of Miami full-time.  During his career, he has either directly raised or indirectly supported raising over $23 million in grants, gifts,

and contracts for research studies and clinical trials and educational programs for medical students.  He has conducted studies on a wide variety of health challenges in collaboration with some of the leading dietary supplement companies in the industry, including Biopharma Scientific, Biotics Research Corporation, Daiwa Pharmaceutical Co., Ltd., Healthycell, Life Extension Foundation, Lorand Labs, LLC, Premier Research Labs, and Standard Process Inc.  His academic career has so far to date included him being the principal investigator or co-investigator of over 40 different research studies.  As the principal investigator, he not only assumed primary responsibility and oversight of the studies, but also managed a large research team and multiple internal and external customers and providers.  At the peak of his academic research program, he managed a large group of trainees that included undergraduate and medical students and post-doctoral fellows.  Additionally, Dr. Lewis had to manage many aspects of his enterprise, including client procurement, customer service, HR and personnel policies and staff training, negotiation and management of budgets and protocols, utilization of colleagues for professional services, marketing to internal and external sources for research candidates, and ethics training and conduct.  In addition, he was typically responsible for conducting almost all statistical analyses for his studies and for the interpretation of the results and findings.  He has currently co-authored more than 180 peer-reviewed publications, including in some of the leading scientific journals, such as AIDS and Behavior, American Journal of Clinical Nutrition, American Journal of Public Health, Annals of Behavioral Medicine, Archives of Physical Medicine and Rehabilitation, BMC Complementary and Alternative Medicine, Journal of the American Academy of Child and Adolescent Psychiatry, Journal of the International AIDS Society, Journal of Psychosomatic Research, Journal of Rehabilitation Medicine, Journal of Strength and Conditioning Research, Nutrition and Cancer: An International Journal, Journal of the American Academy of Dermatology, Pain Medicine, Platelets, Psychology & Health, Psychiatry and Clinical Neurosciences, Psychosomatic Medicine, Sports Medicine, Stroke, The Journal of Alternative and Complementary Medicine, The Journal of the American Geriatrics Society, and The Gerontologist.  In addition to his writing acumen, he has been an invited speaker at many international and national conferences and workshops.

A primary stimulus for the origin of Nurish.Me occurred when Dr. Lewis ran his landmark study on how an aloe polysaccharide multi-nutrient complex improved cognitive and immune functioning after 12 months in persons with moderate to severe Alzheimer’s dementia. This study remarkably showed statistically and clinically significant improvements in a disease that otherwise has no known conventional medical treatment, prevention, or cure.  His seminal publication in the Journal of Alzheimer’s Disease, not only spurred him to consider leaving academics and pursue a science-based marketing career, but also enabled him to be selected for a widely-acclaimed TEDxMiami talk about how nutrition could improve brain health.  

Dr. Lewis also embodies the model of health and wellness by eating a whole-food, plant-based diet for over 23 years, taking certain key dietary supplements, and through a rigorous, daily exercise training program.  John has a passion for educating others about the value of nutrition, exercise, and health, and he will continue to study the application of clinical nutrition for the benefit of mankind.